Digital Marketing Agency India

Let’s take a scenario: someone you know tells you about a brand that offers something that you’re looking for. Your first step, naturally, is to do a basic research of that brand and visit their website. Now, you decide whether or not to contact that brand based on the experience you have on their website and if it doesn’t impress you, you naturally exit the page and move on. That’s how crucial a good website is for your brand—it can either break you at the first customer touch point itself or get you brand advocacy through your visitors, prospects and customers. But what defines a “good website” anyway? Is it the graphics? Or the colors? Or the text? Or animations? Individually, these categories are subjective in nature for everyone. It is the combination of each and every element on the website aligned in a way that caters to every visitor by which he is attracted to come again, at the very least. A good user experience on your website will result in repeated visits,

Think about the last time you had no access to the internet for a while. Think about how you felt then, to not be able to reach anyone, not be able to browse favorite apps/websites and that sense of helplessness. This is how it would feel to a business that did not have a website. Today, we live in a connected world—we have unlimited access to vast information at our fingertips and nothing seems impossible—imagine someone looking for a service or a product or information on the internet and somewhere in this world a company having that service/product/information exists but does not have an online presence. Food for thought for all the 29% of the small businesses that don’t have a website yet. If your business happens to be in this category, then it simply means you’re losing out on a huge chunk of business to your competitors that have good online presence with their websites.  The question is not if you are missing customers by not having a website, but it is how many custo