WEBRIONIC : The Anatomy of a Successful Website

Let’s take a scenario: someone you know tells you about a brand that offers something that you’re looking for. Your first step, naturally, is to do a basic research of that brand and visit their website. Now, you decide whether or not to contact that brand based on the experience you have on their website and if it doesn’t impress you, you naturally exit the page and move on.

That’s how crucial a good website is for your brand—it can either break you at the first customer touch point itself or get you brand advocacy through your visitors, prospects and customers.

But what defines a “good website” anyway? Is it the graphics? Or the colors? Or the text? Or animations? Individually, these categories are subjective in nature for everyone. It is the combination of each and every element on the website aligned in a way that caters to every visitor by which he is attracted to come again, at the very least.

A good user experience on your website will result in repeated visits, good positioning and referrals to your products/services and visitors will certainly keep your business in mind for future references even if they may not require your services or products at that point. Since a brand website is its first touch point, it is not unusual for them to create an opinion on the service quality and decide whether they would like to connect with you for business. They can either completely dismiss your brand or be impressed with the experience and dwell in brand advocacy.

Brand Studioz understands how to deliver a seamless user experience. We are well-versed with how brand websites help in building consumer opinion and ensure that your brand gets an edge in the market. For your product or service to stand out and reach the masses, we evaluate from a consumer’s perspective. For any website to be attractive, our team members narrow down their ideas that help in researching on a broader platform. A website is more likely to convey its purposes effectively when we re-invent from scratch without using the old techniques. Let’s breakdown the factors that must be pre-requisite for your website to be extraordinary: 



Design: It is the Design that catches the attention of your visitors at a first glance or visit!It is imperative that the Tonality, Color scheme & Font style and Flows are structured in a way to suit your buyer’s experience. If one wants to portray something that caters to the Millennials and youngsters, you could adopt an appropriate color scheme or when targeting CEOs one may want the visuals or images that enhances his business prospects.

Content: A website may be missing out on the attention that it needs if it lacks engrossing Content. Chances are higher that a visitor may not even go through the complete contents if the matter does not interest him. They may want to see the information about the company's products or services or they could be serious buyers too. Hence, delivering consistent, valuable &persuasive text matter also addresses visitors’ questions. This will encourage them to further appreciate what your business offers.

Responsiveness: Did you know that nearly 8 out of every 10 consumers would stop engaging with a piece of information if it didn’t display well on the device they were using? Not only this, the count of users visiting a website may also decrease if the content appears confusing and not meaningful on the device they are using.It may also put them off if it takes longer than usual to load. Internet is getting faster every day and if your website doesn’t adapt with the agility then you may end up losing businesses to your competitors.

It is a well-known fact that every business needs a website but having just an ordinary website may not make your business (product or services) look appealing. You need to constantly adapt, transform with the changing times and trust your web development partner to turn your ideas into reality while you focus on your core strengths.

Click here to get in touch with Brand Studioz.

Let’s take a scenario: someone you know tells you about a brand that offers something that you’re looking for, naturally user will visit your website. But what defines a good website, actually its is a combination of web technology for presenting your products/services.

Team
BrandStudioz

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